PROJECTS
Throughout my career I have managed branding projects, built innovation strategies, created breakthrough concepts and delivered award winning packaging. Some were in the context of creative agencies I worked for, others where part of my role and responsibilities while working for large international corporation and most recently as a consultant for my own company.
Design Projects at Procter & Gamble
FAIRY: Reviving a stagnant brand
When product strategy is driven by incremental technology improvement, outcome lacks of focus and barely connects with users needs. Same for Marketing driven strategy, it often makes product meaningless. Combination of R&D, Marketing and Design makes the brand and product strategy long term.
HOMECARE OFFICE SPACE: Value your stongest assets
Moving to a new office space is always exciting. Creating a theme which will reinforce cohesion among the teams and enable collaboration to drive innovation on a daily basis is even more rewarding. It requires the management team to be strong, focused and courageous while sharing their vision and justify their choices.
VICKS: Relaunching a brand
Vaporub is an iconic product which you probably grown up with. Before expanding accross all EMEA countries, VICKS brand has imagine a new pack and worked on how to add value to its users to distinguish itself from the competition.
Testimonials
Herve is a Design expert and a strategy master. We worked together when he was leading P&G Personal Health Care Design in Western Europe. He envisions the big picture and set up the foundations for game changing strategies. His solid market expertise enabled great design executions.
Herve has skills in Facilitation, Idea generation, Team management, Brand Strategy, Brand Equity, Design Theme, Visual identity systems, Brand development, Packaging design, Concept development
Jean-Baptiste Salvado, Principal Design Manager at Procter&Gamble
Design Projects at IBM
PLM: Managing co-branding and co-marketing relationship
Dassault Systèmes and IBM have built a long business relationship. Although they have leveraged each others business strengths, they needed to collaborate on their co-marketing strategy. The visual guidelines we created helped both of them to bring clarity and consistency accross all touchpoints.
E-BUSINESS: Reinventing IT industry
Lou Gerstner, IBM CEO in the 90's, set the path of what would be the starting point of the digital revolution. IBM did create the "e-business" symbol to illustrate and own this strategy. At that time competition was fighting to gain browser market share. e-business was more than a logo, it was a flag for all IBM stakeholders. We ensured it was used appropriately and consistently accross all materials.
BDI FORUM: Communicating value of Design
"Good Design is Good Business" declared Thomas Watson Jr., IBM CEO in the 70's. With such a quote, he illustrated the powerful impact Design has on the business. In 2000, while leading the design function in EMEA, it became obvious this motto should be celebrated again as a powerful statement within IBM.
Testimonials
Herve is a great professional and passionate about Design and Innovation by Design Thinking. At that time I worked with him on e-business within our Pervasive Computing division. I discovered what Design could help me achieving thinking differently while strengthening IBM brand strategy with our clients.
Riad Schoucair, Partner Executive & Watson Ambassador at IBM
Design Projects at HOOKS Strategy & Innovation
INNOVACTORS: Training stakeholders
Teaching is as much giving as receiving. With more than 25 years of experience in the design and innovation field, all what I share is based on true facts and stories. Far from theory, I propose a mix between theory and exercises which makes the course practical while entertaining.
ECO-SYSTEM: Configuring office space
Innovation is a mindset. To enable it, you must create the right environment which accelerates collaboration, facilitates cross-pollination and allows intuitive and analytical thinking sparkling new ideas. Everyone in the organization count and participate to the innovation process. Smartworld trusted me to bring them along on this path to create working space which would help the entire organization delivering innovation on a daily basis.
DESIGN THEME: Creating brand metaphor
Carpool Arabia is a typical "sharing economy" startup which provides Dubai population with a commuting service from home to office. After a Design Thinking workshop to crack their density wicked challenge, they successfuly raised money and increased their brand visibility in the UAE. They raised by 10% their activity and by 20% their user retention.
Testimonials
I had the pleasure to work with Herve during a design thinking workshop that he animated for our company. We stayed in regular touch since that day and he continued to mentor us on a frequently basis. Herve managed brilliantly the workshop and kept the audience focused till the end. Thanks to his expertise and dynamism, everyone was very participative and never get bored. He found the words to explain simply what we were trying to achive while keeping everyone motivated during the entire workshop. I had several positive feedback after the workshop coming from the team which pushed us to consider re-doing it later with another problematic.
Benjamin de Terssac, Founder and CEO of Carpool Arabia